As much as a quarter of a TV show's audience posts about the show on Facebook, and 60% of all TV interactions on the social network occur during the broadcast, according to a SecondSync report commissioned by Facebook. Mobile accounts for 80% of these interactions, the survey showed. "When looked at holistically, real-time activity around TV and [sports] on the Facebook platform is hugely compelling and there are important commercial implications," according to the report.
Facebook reports high rate of engagement for TV audiences
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.