Google, comScore partner for real-time ad measurement

Google is integrating comScore's Validated Campaign Essentials technology into its DoubleClick platform to give advertisers and publishers the ability to track online ads in near real-time. Campaigns can then be adjusted on the fly, and Google will be able to provide deeper insights into those who see and interact with ads. "This integration and partnership with comScore is our bet on real-time audience measurement," said Google's vice president of display advertising, Neal Mohan.

View Full Article in:

USA Today · New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC