Google, comScore partner for real-time ad measurement

Google is integrating comScore's Validated Campaign Essentials technology into its DoubleClick platform to give advertisers and publishers the ability to track online ads in near real-time. Campaigns can then be adjusted on the fly, and Google will be able to provide deeper insights into those who see and interact with ads. "This integration and partnership with comScore is our bet on real-time audience measurement," said Google's vice president of display advertising, Neal Mohan.

View Full Article in:

USA Today · New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY