Why user reviews are the future of B2B content marketing

02/10/2014 | Content Marketing Institute

Business-to-business marketers have a "love affair" with case studies as a content marketing strategy, but it's time to set aside that fondness for the more effective tactic of customer reviews, Vinay Bhagat writes. He offers tips on how to solicit in-depth reviews and adds, "As you invite customers to review your offerings, express that you are looking for honest feedback."

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