Starcom puts focus on broadband video

02/11/2004 | MediaPost Communications · Yahoo!

Starcom, a buyer of children's TV advertising inventory, said it will allocate a substantial part of its budget to broadband video sites, including those affiliated with Nickelodeon's Nick.com. "What we're trying to do is expand the definition of TV advertising into broadband," says John Wagner, Starcom's media director.

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MediaPost Communications · Yahoo!

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