DraftFCB expands analytics shop

02/11/2008 | Adweek

Interpublic Group agency DraftFCB is expanding its analytics practice in response to clients' desire for more data-driven advertising. Ira Helf, formerly managing director of marketing analytics at OgilvyOne in New York, has been hired as DraftFCB's executive director of data and analytics, a new position also sited in New York.

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