Google travel exec offers advice to traditional agents

02/11/2008 | Travel Trade

Rob Torres, travel industry director for Google, says he is not surprised by the increasing use of traditional travel agents. "It doesn't surprise me because I think what is happening is more people are looking for service again, especially for complicated purchases. It's very tough to actually transact complicated travel purchases online," Torres said. However, he still has some advice to share with agents about using the best of both the online and offline capabilities.

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