4 top social media innovators

02/11/2009 | Bloomberg Businessweek

BusinessWeek carved up the world of social media into four categories and picked one innovator representative of each. Ford Motor's Scott Monty comes in for praise under the category of "Hidden heroes" for his work educating the brass at the Big Three automakers about the importance of social media to bring those tools to bear on the company's overall marketing strategy.

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Bloomberg Businessweek

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