Research shows the game's the thing for most console players

02/11/2009 | Advertising Age (tiered subscription model)

Most console-game players are no more or less likely to consider buying a title if its price is reduced or it's offered for free because of the presence of ads, according to new research from Frank N. Magid Associates. "Whether they'll buy or play a title comes down, ultimately, to whether it's a great game," writes Mike Vorhaus, senior vice president-managing director of new media and strategy for the firm.

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