Research shows the game's the thing for most console players

02/11/2009 | Advertising Age (tiered subscription model)

Most console-game players are no more or less likely to consider buying a title if its price is reduced or it's offered for free because of the presence of ads, according to new research from Frank N. Magid Associates. "Whether they'll buy or play a title comes down, ultimately, to whether it's a great game," writes Mike Vorhaus, senior vice president-managing director of new media and strategy for the firm.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY