Sun could power next-gen digital billboards

02/11/2009 | Mediaweek

A new type of digital sign fueled by solar power and using light-reflecting digital ink is being tested by Lamar Advertising in Pensacola, Fla. The billboard, which in April will be shifted to New York for further testing, resembles a paper sign and allows for more creative flexibility than typical digital billboards, according to this article.

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