Ad campaigns aim for Olympic gold

02/11/2010 | New York Times (tiered subscription model), The

Dozens of campaigns are expected to debut during the Winter Olympics, which, like the Super Bowl, are shown live and are considered "big event" television. Procter & Gamble, a sponsor of U.S. Olympic teams, will launch a Wieden+Kennedy campaign with the theme "Thanks, Mom," considered its first corporate image campaign in the U.S.

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New York Times (tiered subscription model), The

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