The right domain name for an ad campaign can yield big results

02/11/2010 | MediaPost Communications

Having a domain name line up with a search term for an ad campaign can help a marketer garner 10,000 to 30,000 unique monthly visitors for a microsite, according to Jeremiah Johnston, chief operating officer at Sedo, a domain-name trading platform. Domain names such as Vodka.com that leads users directly to a site can sell for as much as $3 million, but the average moniker goes for several thousand dollars, Johnston said.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL