Wal-Mart and P&G are making a family-friendly movie

02/11/2010 | Wall Street Journal, The

A made-for-TV movie called "Secrets of the Mountain" is being produced through a partnership between Wal-Mart and Procter & Gamble, as part of an effort to create family-appropriate entertainment. The movie, set to air on NBC in April, highlights values officials from both companies say are in short supply on television, including generosity, togetherness and honesty.

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Wall Street Journal, The

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