Social media woos Valentine's shoppers

02/11/2011 | USA Today

Marketers are tugging on consumers' digital heartstrings to get a piece of this year's Valentine's Day market. Mattel, Victoria's Secret and CBS are among the brands that have launched romantic-themed social media campaigns for the holiday. Mattel is letting fans of its Barbie and Ken dolls to vote on whether the couple should reunite after their six-year hiatus. Rovio Mobile is helping "Angry Birds" lovers express their feelings with online cards based on the popular game.

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