Social media woos Valentine's shoppers

02/11/2011 | USA Today

Marketers are tugging on consumers' digital heartstrings to get a piece of this year's Valentine's Day market. Mattel, Victoria's Secret and CBS are among the brands that have launched romantic-themed social media campaigns for the holiday. Mattel is letting fans of its Barbie and Ken dolls to vote on whether the couple should reunite after their six-year hiatus. Rovio Mobile is helping "Angry Birds" lovers express their feelings with online cards based on the popular game.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO