How to create a customer-centric culture

02/11/2013 | TechCrunch

Customers are skilled at exchanging opinions about your company, especially with social media. That's why it's crucial to make sure your employees at all levels are focused on customer satisfaction and act as advocates for your company, writes Clint Oram, co-founder of SugarCRM. Ditch the "old-school view of customer relations" in which only the sales team is responsible for keeping customers happy.

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