How Flip Flop Shops achieved rapid growth

02/11/2013 | Marietta Daily Journal (Ga.), The

After cutting his teeth as a part of the Cold Stone Creamery organization, Darin Kraetsch and his business partners eventually began franchising a store that sells flip flops. Flip Flop Shops got off to a slow start thanks to the troubled economy, but it has since generated millions in system-wide sales and been recognized as one of the fastest-growing franchises in the country. "Truly, one of the greatest accomplishments that I am so proud of is the team that stuck around to make it happen," said Kraetsch, the brand's CEO.

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Marietta Daily Journal (Ga.), The

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