How your business can truly go social

02/11/2013 | B2C Marketing Insider

Companies that want to make the most of social media marketing need to capture what customers are saying about them on Twitter, identify people who aggressively used that medium and court them, and make the social media team part of the customer service group, writes Annette Gleneicki, customer service consultant. Her other tips: Don't provide automated responses, get out ahead of an issue by tweeting about it, and keep an eye on comments coming from all social media venues, even the less-used ones.

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