IAB's Anna Bager: "With mobile, you can own the customer"

02/11/2013 | Adweek

The rising promise of mobile and the simultaneous decline of the desktop is "heaven and hell" for publishers, says Anna Bager, vice president and general manager of IAB's Mobile Marketing Center of Excellence. "Mobile is cannibalizing their Web traffic. They're not making money right now. But this is what happens in this stage of a medium's life." She adds that native ads "are probably perfect for this medium. But it's very hard to make money on them because it doesn't scale."

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY