Researchers use Twitter to try to catch colds

02/11/2013 | SmartBrief/SmartBlog on Social Media

Researchers are monitoring Twitter chatter in order to spot cold and flu outbreaks. The technology may never be as reliable or specific as hospital admissions data, but it allows researchers to tap a larger pool of potential sufferers, experts say. "Twitter is growing up, evolving from a simple message system into a public health research tool," Ellen Beck writes.

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