Scent is an important aspect of a hotel stay

02/11/2013 |

Hoteliers focus on design and service, but paying attention to scent is just as important to appeal to guests, this feature says. "Marketers have even coined the expressions 'ambient scenting,' 'scent branding' or 'scent marketing' to denote this type of mood-enhancing (or subtracting if you're not careful) effect," writes Larry Mogelonsky.

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