Snapchat taps into a growing taste for impermanence

02/11/2013 | New York Times (tiered subscription model), The

The astonishing growth of the disappearing-images application Snapchat, which had 3.4 million users in December, is a sign that younger social media users are "becoming acutely aware of the permanence of the content shared through the Web -- and its repercussions later in life," Jenna Wortham writes. Snapchat's founders say the utility of the format, which has inspired rivals Poke, Wickr and Vidburn, taps into a desire to connect more directly and impermanently. "It became clear how awful social media is," Snapchat's Evan Spiegel said. "There is real value in sharing moments that don't live forever."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY