Viacom has tapped social-TV firm Zeebox to provide a tool to coordinate the airing of TV spots with digital ads. The SpotSynch technology is being used by Taco Bell, AT&T and Kraft for coordinated TV and Zeebox ads airing during MTV's "Ridiculousness" and Comedy Central's "The Daily Show with John Stewart" and "The Colbert Report."
Viacom, Zeebox team up to "SpotSynch" TV, online messages
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