"Word of mouth goes mainstream; is now measureable" by Ed Keller

02/11/2013

No one feels greater pain in a "do more with less" economy than marketers. For many, social media seemed to be the silver bullet, but according to CMOs surveyed by IBM, metrics have been hard to come by. "Half of all CMOs feel insufficiently prepared to provide hard numbers [for a return on social-media marketing]," according to the study. In this brave new marketing world, word of mouth, the overlooked stepchild of marketing, deserves renewed attention. The following are three useful insights around this timely tool. Read more at WOMMA.

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