The anatomy of a "cool" product

Some products seem innately appealing whereas others have a hard time piquing consumers' interest. For the most part, products in the must-have category are intuitive, foster interpersonal relationships and make life easier for customers, writes Karen Holtzblatt, founder and CEO of the consultancy InContext Design. "To be really cool, the tools themselves should be hassle-free," she writes.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC