Facebook executives explain their mobile ad strategy

02/11/2014 | TechCrunch

Facebook isn't planning to rapidly increase the number of mobile ads it displays this year, but it is experimenting with the size and position of ads to improve results, according to Chief Financial Officer David Ebersman. "All of this goes into trying to find the right balance," he said. Chief Operating Officer Sheryl Sandberg added that measurement is key to expanding Facebook's ad business.

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