HTC uses Times Square billboard in photo-sharing campaign

02/11/2014 | Mobile Marketer

More than 54,000 submissions came in during HTC's 11-week "The Most Beautiful Smartphone" photo-sharing campaign. Contestants entered the contest by submitting pictures for display on a billboard in Times Square. Contestants received a keepsake of the photo on the billboard to share socially and winners received an HTC One smartphone.

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