Netflix co-founder gives binge viewing a failing mark

02/11/2014 | Home Media Magazine · Bloomberg Television

Netflix's practice of encouraging binge viewing by posting all episodes of its original series at once is bad for its business model, the service's co-founder, Mitch Lowe, and Dick Parsons, former CEO of Time Warner, said in separate interviews. "It really fails on several points -- on the social, artistic and the financial aspects of it," Lowe said. "One of the great ways to build viewership and excitement [around a TV show] is for people to talk about the episodes during the course of work, breaks, or when they're having dinner with friends."

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Home Media Magazine · Bloomberg Television

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