Rewards-based mobile ads face a stiff challenge by the big guys

02/11/2014 | Adweek

SessionM and Kiip are seeing results with their rewards-based mobile ads, but they may be crowded out for the time being by the dominant players in mobile and the trend toward native and in-stream ads. "I don't think they're scaling up as they'd like to, but our clients do work with them and we've seen good results," Mindshare Managing Director of Mobile Jeff Malmad said of the startups.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO