Rothenberg: Digital ad success boosts free speech

IAB Chief Executive Officer Randall Rothenberg emphasized the important role digital advertising plays in free speech during his keynote address at the IAB Annual Leadership Meeting. He also outlined the group's five focus areas: supply-chain fraud, publisher business models, measurement, digital branding and mobile marketing. "Without [the IAB's five pillars], we face a future of fragmentation and confusion -– a future in which lots of money is spent, but commensurate value is not fully realized. That's a future in which the diversity of voices grows thinner and dimmer, because marketing and advertising just become too difficult to do," he said.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA