IAB Chief Executive Officer Randall Rothenberg emphasized the important role digital advertising plays in free speech during his keynote address at the IAB Annual Leadership Meeting. He also outlined the group's five focus areas: supply-chain fraud, publisher business models, measurement, digital branding and mobile marketing. "Without [the IAB's five pillars], we face a future of fragmentation and confusion -– a future in which lots of money is spent, but commensurate value is not fully realized. That's a future in which the diversity of voices grows thinner and dimmer, because marketing and advertising just become too difficult to do," he said.
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