Target enlists Pinterest tastemakers for products

02/11/2014 | Entrepreneur online

Target is partnering with three top Pinterest users, including design blogger Joy Cho, to create limited-edition lines of party products that will launch throughout the year. Each collaborator has millions of followers, far more than Target's nearly 150,000. "Pinterest is such a popular destination for entertaining inspiration," said Rick Gomez, the retailer's senior vice president of marketing.

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