Victoria's Secret launches digital scavenger hunt

02/11/2014 | MobileCommerceDaily.com

Victoria's Secret has begun a four-week spring break mobile campaign that challenges users with a digital scavenger hunt and other games. When an item is found and scanned from magazine pages, users are then taken to a page that gives them the option to buy it. The first 100 consumers to find and scan the item of the week receive a free gift.

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