Unilever, P&G and YouTube: A happy marriage?

02/12/2007 | Advertising Age (tiered subscription model)

Unilever and Procter & Gamble have both utilized YouTube in new marketing campaigns. Unilever's viral "bridezilla" video, in support of Sunsilk shampoo, features an angry bride unleashing a profanity-laced tirade. The video reportedly racked up millions of views after publicity boosts from TV exposure. P&G's campaign for Herbal Essences took a more traditional route.

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