Uncertainty reigns in mobile-ad market

02/12/2008 | Wall Street Journal (free content), The

Undeterred by small audiences and a confusing jumble of formats, Web companies, handset makers and marketers are betting on a future in which consumers everywhere carry around an advertising screen in their pocket. At present, however, the promise of mobile advertising is unfulfilled, this article says.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA