Good design, strategic sending methods boost e-mail marketing success

02/12/2009 | MarketingProfs

Key strategies can help in boosting your permission-based e-mail marketing program. They include starting out with certain segments of your list to prevent hard bounces that can hurt your reputation with the ISPs and keeping the e-mail design clean by not bogging it down with too many graphics. A good guiding principle is 60% text and 40% graphic.

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