Google has decided to end its effort to sell radio ad inventory using the kind of automated technology it has applied to search engine ads. Forty staffers are expected to be laid off as a result of the move. Google embarked on the radio ad push with the acquisition of dMarc Broadcasting in 2006, but the effort never gained traction in the radio industry, with the exception of a significant deal with Clear Channel that reportedly did not live up to expectations. RBC Capital Markets analyst David Bank said, "With the exception of Clear Channel, this is an insignificant event for radio stations."
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