Korean taco truck builds following with Twitter

02/12/2009 | Los Angeles Times (tiered subscription model)

Chef Mark Manguera came up with the idea of sticking Korean favorites such as Bulgogi inside a classic Los Angeles street taco -- and took to Twitter to drum up customers. Just a few months later, his taco truck, Kogi (@kogibbq), is, according this Los Angeles Times video, "drawing 300 to 800 people each time it parks (often several times in an evening) and spawning a burgeoning cyber-hippie movement affectionately referred to as 'Kogi kulture.'"

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