Liz Claiborne campaign pitches label to women of all shapes, ages

02/12/2009 |

A campaign for designer Isaac Mizrahi's new collection for Liz Claiborne feature a range of women with different body types who are ages 19 to 68, with only one a professional model. The marketing approach is meant to reinforce Claiborne's brand identity as the label that speaks to the "perpetual 35-ness" of every woman -- a point in her life when she feels old enough to be in charge of her life, but still youthful, according to this article.

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