Is Pepsi-logo PDF for real?

02/12/2009 | Advertising Age (tiered subscription model)

A document dubbed "Breathtaking" purportedly presents the Arnell Group's rationale behind its recent revamp of the Pepsi-Cola logo. However, some point to its grandiose comparisons as evidence the document could be a hoax, or possibly a viral promotion by Peter Arnell's eponymously named Omnicom Group agency.

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