Coca-Cola aims for green sponsorship of Winter Olympics

02/12/2010 | MarketingWeek (subscription required)

Coca-Cola will provide its staff at the Olympic Games in Vancouver, British Columbia, with uniforms made from recycled plastic bottles in an effort to achieve its first "zero waste, carbon-neutral" sponsorship of the Games. The company will use hybrid carts and delivery vehicles throughout the Olympics to reduce greenhouse-gas emissions.

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