Google Buzz may score on advertising, but it's no Facebook killer

02/12/2010 | Bloomberg Businessweek

The unveiling of Google Buzz this week could herald better targeting opportunities -- drawing on Google's expertise in that area -- but it may not be able to tear users away from Facebook or Twitter, according to this article. "Already you are seeing people use Twitter for some things, Facebook for some things and LinkedIn for some things. This could be adopted in addition to -- rather than switching from," Forrester Research senior analyst Augie Ray says.

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