Ad Council teams with "Today" hosts for PSAs

02/12/2013 | Broadcasting & Cable · Adweek/AdFreak blog

Hosts of NBC's "Today" show take up themes such as "Emergency Preparedness" and "Hunger Prevention" in an Ad Council public service announcement series launched this week. The "Today Takes Action" series includes a spot from Campbell Ewald that features Matt Lauer promoting fatherhood involvement. Lauer is seen improvising various hiding spots in a house, with a reveal at the ad's end that he's playing hide-and-seek with his daughter.

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Broadcasting & Cable · Adweek/AdFreak blog

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