Country clubs invest in renovations to boost membership

02/12/2013 | Fort Worth Star-Telegram (Texas)

Clubs nationwide are beginning to loosen their purse strings and invest more readily in renovations, golf pros and kitchen updates in response to increased consumer confidence and a higher demand for membership. "The improvements will allow these clubs, already established in their communities, to stay relevant and offer even more value to their members," says Eric Affeldt, ClubCorp's president and CEO. "What we're trying to do is appeal to a broader customer ... what we can do for the entire family."

View Full Article in:

Fort Worth Star-Telegram (Texas)