Give fantastic customer service, and tell everyone about it

02/12/2013 | B2C Marketing Insider

Nordstrom and Zappos.com are legendary for their exemplary customer service, and companies would do well to emulate their practices, Flavio Martins writes in this article. "The reality is that not every customer interaction is going to be an amazing customer service experience; the secret is documenting your customer services successes, then telling everyone about it," he advises.

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