M&C Saatchi combines social media, sampling for MegaRed krill oil

02/12/2013 | New York Times (tiered subscription model), The

Schiff Nutrition is sampling MegaRed krill oil for Valentine's Day through a social media campaign by M&C Saatchi in New York. Participants can go to the MegaRed Facebook page and fill out a customized application, requesting a sample for someone whose heart they care about. The tagline is "Whose heart do you love?"

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New York Times (tiered subscription model), The

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