Microsoft reveals 4 "impressive" in-app ads for Windows 8 tablets

02/12/2013 | Adweek

Microsoft is hoping to set its Windows 8 platform apart with the unveiling of four new in-application ad campaigns for tablets -- a Delta ad within NBC News' app, a Jeep campaign within AccuWeather, Ford within the Chicago Tribune app and Paramount's "Jack Reacher" within the BBC Top Gear app. The strategy "is part of an overall shift away from selling pre-packaged media to buyers," writes Mike Shields. "The results are impressive. ... Microsoft seems to have unleashed the creative potential of tablet ads," he writes.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA