ModCloth's iPad application was designed to fluidly transition fashion shoppers across other platforms. "We know that our girl might be tapping in to ModCloth on different devices during the day to do different things. It's not just a touch-and-go relationship, we have her keep it seamless across the devices," ModCloth Associate Product Manager Fontaine Foxworth says. The online retailer uses customized push notifications to encourage continued traffic.
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