NPD: Loyalty is key to growth in the 'new normal' marketplace

02/12/2013 |

Cultivating customer loyalty is more important than ever as restaurant visits are expected to remain flat for the next few years, according to NPD Group. "The current new normal marketplace requires operators and their suppliers to develop or realign their marketing strategies to address the needs of today's consumer, like incentives that keep customers happy and deliver perceptions of value," said analyst Bonnie Riggs.

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