The problem with emotional marketing messages

02/12/2013 |

Advertisers typically use rational, informational messaging along with intuitive appeals to consumers' emotions, writes Lee Ahern. That's of concern to environmental advocates because emotional appeals, though ethically dubious, are so effective that they will inevitably be applied to eco-messaging, Ahern writes.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Human Resource Director
Salt Lake City, UT