Swimsuit models emerge from the background in Lexus spread

02/12/2013 | Adweek

To illustrate that the Lexus IS "Blends Out" in a crowd, the Team One agency has created an interactive ad within the Sports Illustrated swimsuit issue that comes alive with swimsuit models when users scan QR codes. "The models don't really do much when they become animated, but anything more than a sway and a strut is probably asking too much," writes Tim Nudd.

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