Virgin Hotels eyes brand differentiators ahead of launch

02/12/2013 | HotelNewsNow.com

According to Virgin Hotel officials, the brand is starting to take shape: The first Chicago property is on target for a 2014 opening. "We will have translated very nicely the Virgin tone of voice into the hotel business at a time when consumers are looking for something just a little bit different," said Raul Leal, CEO of North America for Virgin Hotels.

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