Why social media marketers are saying no to social dashboards

02/12/2013 | Adweek

Social media marketers are spurning social-marketing dashboards in favor of publishing each Facebook or Twitter post by hand, just like regular users, Tim Peterson writes. That "artisanal" approach can help marketers humanize their content and avoid overly sanitized or standardized content. "We've learned it's totally acceptable for content not to be Hollywood-polished," says Michael Kelly of Red Vines.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY